Marketing strategies Case Study Example | Topics and Well Written Essays - 500 words

Marketing strategies - Case Study ExampleEqual also used price strategies to market its convergences. It has been reported that Equal priced its product 3 times more than its competitors in order to call up the higher trademarking cost it incurred as well as to attract customers through unique determine strategies (Buss, p.193).On the contrary, freshn Lows utilize advertisement strategies brand positioning trade strategies. It can be discovered that amiablen Lows had created a unique brand image before and after the introduction of Equal. In addition, Sweetn Lows utilized promotional material-marketing strategies. It has been reported that Sweetn Lows had spend 5 million on adverting. However, Sweetn Lows relied heavily on brand positioning strategies to market its products.2. The product-line branding strategies of Cumberland and Nutra Sweet in 1990s may be described in various ways. It can be observed that Cumberland used Brand extension strategy by launching a new multi purpose product called Sweet One. This product could be used as both a baking and a hook shot. In addition, Cumberland used the blue color similar to the one used by Nutra Sweet to package its products. On the other hand, Nutra Sweet used extended product-line branding strategies by maintaining the existing product and making redundant innovations to attract more consumers (Buss, p.193).3. (a). Based on the evidence provided, I think the market of tabletop artificial sweetener is at maturity stage in the product life cycle. This is because at this stage a promotion may be required to help the product to become differentiated from those of other competitors. Moreover, additional features may be added to enhance the product quality and differentiate it from that offered by the competitors in the market. In addition, the company is should dismount the prices of its products to attract more customers. Further, the company is encouraged to utilize both intensive and